HOSPITALITY SUITE FAQ
Visit www.burtongroup.com/catalyst
frequently for regular updates on Catalyst Conference
Hospitality Suites. Please contact Kristin
Beard by email or call +1.801.304.8161
for answers to questions not listed below.
How does
Burton Group promote Hospitality Suites to Catalyst
Conference attendees?
What types of leads are generated
at Hospitality Suites?
What companies have hosted Hospitality
Suites in the past?
How many Hospitality Suites will
be available to conference attendees?
What fees are associated with hosting
a Hospitality Suite?
How does Burton Group evaluate and
select companies to host Hospitality Suites?
What types of activities can host
companies plan for Hospitality Suites?
Who should staff a Hospitality Suite?
Can host vendors make press announcements
during Catalyst Conference?
How does Burton
Group promote Hospitality Suites to Catalyst
Conference attendees?
In the months before each Catalyst Conference,
Burton Group launches a comprehensive marketing
campaign (between January 17, 2006 and June 16,
2006) that includes email blasts, advertising,
and web promotions targeting potential and registered
Catalyst Conference attendees.
During Catalyst Conference, the attendees are
reminded each day to visit the Hospitality Suites.
Burton Group also posts signs throughout the conference
venue to direct attendees to each Hospitality
Suite.
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What types
of leads are generated at Hospitality Suites?
Burton Group Catalyst Conference draws top executive
decision makers within companies as well as senior
architects, engineers, product managers and others.
The caliber of Catalyst Conference attendees provides
relevant leads of the highest quality.
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What companies have hosted
Hospitality Suites in the past?
- Computer Associates
- Hewlett-Packard
- IBM
- Intel
- iPass
- Novell
- Oracle
- RSA Security
- SOA Software
- Sun Microsystems
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How many Hospitality
Suites will be available at Catalyst Conference?
Burton Group limits the number of Hospitality
Suites at each conference for the best attendee
and vendor experience. At recent Catalyst Conferences,
the number of Hospitality Suites has ranged from
12 to 27. This limited number of well-screened
host companies ensures meaningful content for
conference attendees and high traffic volumes
for vendors.
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What fees are associated
with hosting a Hospitality Suite?
Burton Group charges each vendor a fee to cover
the costs of acquiring Hospitality Suite rooms
and marketing the conference and Hospitality Suites
to attendees. The fee varies with size and location
of the suite, as well as other factors. Specific
pricing details are provided to each vendor once
host selection is completed. For additional pricing
information, contact Kristin
Beard or phone +1 801.304.8161.
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How does Burton Group
evaluate and select companies to host
Hospitality Suites?
Burton Group's primary goal in screening Hospitality
Suite applications each year is to choose host
vendors whose products and strategies are directly
related to conference
topics . (Conference topics are included in
the Hospitality Suite
application.) Vendors who are announcing new
products, discussing new industry initiatives,
or establishing new partnerships in the industry
are strong candidates for hosting Hospitality
Suites. Burton Group also selects a mix of both
established vendors and younger companies that
are entering the market with new products. A detailed
list of logistical information and arrangement
needs, including deadlines, will be supplied to
vendors who are chosen to host Hospitality Suites.
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What types of activities
can host companies plan for Hospitality Suite?
Vendors are encouraged to be creative when planning
Hospitality Suite activities. Many hosts build
their suites around a theme, providing appropriate
displays, music, food and beverages. Many hosts
divide their suite into three sections: a food
and beverage area, a product demonstration area,
and an area for serious discussions and negotiations.
Hospitality Suites are laid out to encourage
Catalyst Conference attendees to visit all vendors
and move freely between the suites. Host companies
may plan special events within their Hospitality
Suites, but must refrain from any activities that
encourage attendees to leave the premises or that
could hinder the cocktail hour atmosphere of the
Hospitality Suites.
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Who should staff a Hospitality
Suite?
Catalyst Conference attendees are a highly technical
audience. Burton Group recommends that vendors
limit the number of salespeople in their suites
and focus on bringing product managers and engineers
who can discuss products and strategic direction
in detail with attendees.
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Can host vendors make
a press announcements during Catalyst Conference?
Year after year, many vendors select Catalyst
Conference as their venue of choice for making
key industry announcements related to communications
and collaboration, wireless and mobility, networks,
security, risk management, identity management,
service-oriented architecture, Web services, and
more. Each year, numerous press announcements
are captured in local, regional, national and
international industry and business media such
as ComputerWorld, NetworkWorld, IDG News Service,
Digital ID World, CIO Insight, InformationWeek,
Business Communications Review, InfoWorld, CNET,
eWEEK, Enterprise Architect, TechTarget, and Information
Security Magazine.
Click here
for more information about conducting your industry
announcement at Catalyst Conference contact Amie
Johnson by email or at +1.801.304.8136.
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