The company is led by Marketing professionals who are passionate about the dramatic and growing significance of technology and its implications for marketers in every industry. As the expectations of marketing organizations have changed, so have the tools required to deliver on those expectations. Marketers must possess the utilities to quickly understand program effectiveness and how to more efficiently deploy resources.

Mfrastructure technologies are made available in an ASP (application service provider) model, which means there is no software to install or maintain and the services can be set up quickly and easily. The Mfrastructure Console serves as the centerpiece for all the technologies, providing a single login and access point to all the Mfrastructure applications. Customers can subscribe only to the specific applications that meet their needs and can trial new applications as they are launched.

The real life marketing experience and expertise within the Mfrastructure team are also made available through a unique suite of services. These services are natural extensions of the technologies and are focused on marketing quantification, strategic planning and tactical execution. The ability to tightly integrate technology with these complementary services is truly unique and brings a tremendous value to Mfrastructure customers.

Focused on the unique needs of the Small/Medium Business (SMB) Marketplace, Mfrastructure provides the foundational marketing technologies and services to help clients “build better marketing.”